2012 Arcade Tokens - Limit
1000 Units Each - 3000 Units Total
After months of stuffing envelopes, checking addresses, and making trips to the post office,
we have completed the 2012 Arcade Token mailing. We shipped 585 envelopes to people across the United States and all around
the globe. Here's how everything worked out.
The Gallery Countdown:
This year our giveaway began on May 31st, 2012. In
keeping with tradition the new coins were revealed in our yearly arcade token image gallery. Every year we post a new gallery
with tokens from around the world. Each day a new image is posted until it's time to unveil our new coins. It's a fun way to count down to the big reveal. It's also a great way for collectors to get a jump on the general
public. Long time fans know that we always announce the start of the mailing on the final day of the countdown. We also give clues about the future of our collectible coins.
Three Years, Three New Tokens:
In honor of the third anniversary of the arcade token giveaway, we created three brand
new tokens, each in honor of a major fan event. The first new token is a beautiful Copper
Token made exclusively for the 2012 E3 Expo. The second token is a luxurious Red Brass Token, created exclusively
for the 2012 Comic-Con International in San Diego, CA. The third token is a lucky Emerald Green Aluminum
Token, crafted exclusively for the 2012 Classic Gaming Expo.
The Mailing Begins:
This year, our mailing began in late September. The end of
summer was also the end of the amazing summer convention circuit. We were exhausted after hitting every major fan event on
the west coast. And now a daunting task stood before us: we had to sort through over 1200 request emails. The response to
our promotion was larger than any previous year. Even we were surprised by the dramatic rise in requests. Our inbox was so
flooded that some emails were returned to the sender.
The sorting and address verification process was an exhausting
labor of love. And because of our dedication to our fans, we also hand picked every single token to make sure that you received
the best coins in the batch! We then packed each coin in a protective, coin safe bag, and sealed those bags to a card backing
to ensure they wouldn't move around or get scratched during the mailing process. If you want to see what our coins look like
when they arrive just check out this cool video posted by one of our fans.
The Early Bird Gets a Prize:
The first person to respond to our token mailing always gets
a prize. This year, D.G. from Savannah, GA was the lucky winner. He will receive this nifty Space Invaders plug and play video
game system. And in honor of our anti-spam policy, he will also receive a very special package of Spam themed prizes, including
Spam branded notebooks, greeting cards - and an actual can of Spam! It's pork-a-licious! This is just a humorous reminder
that we take your privacy very seriously, and this is the only type of spam you will ever receive from this site.
Tokens by the Numbers:
The first 55 people to respond received all FIVE of our collectible arcade tokens, along
with another randomly chosen 55 people. However, we quickly ran into a problem with our original plan: we soon realized that
the first 55 people, and the randomly chosen people, were all from the United States. We didn't think this was fair to our
readers around the globe, so we picked a third group of 55 people all of whom were from places outside of the United States.
In total 165, people received all five coins. The remaining 420 people received only the three new coins from 2012.
This year, we mailed tokens to 585 people from across the United States, Canada and Mexico, and dozens
of places around the world.
In total, we have distributed over 10,000 arcade tokens
world wide since 2010. We have created five different tokens over a period of three years.
Tokens Across the Country:
This year, we accomplished one of our biggest goals. We mailed arcade tokens to every
state in the country! That's right - we have finally sent coins to all 50 United States.
This year, we saw a dramatic increase in requests from all states in the union. California dominated
with the highest number of replies. New York and Illinois were tied for second. And Texas, New Jersey, Philadelphia and Florida
were also very close to the top of the list.
Tokens Around the Globe:
We mailed tokens to 28 different countries around the globe! We shipped tokens to the following
nations: Austria, Australia, Argentina, Brazil, Canada, Chile, China, England, France, Germany, Greece, Ireland, Italy, Japan,
Korea, Lithuania, Mexico, Netherlands, New Zealand, Poland, Puerto Rico, Russia, Scotland, Sweden, Singapore, Spain, Taiwan
Welcome to the Club:
If you received a Green Token (also known as the Emerald Token),
you are now a member of the Emerald Token Club! This prestigious status will grant you bonus entries in future contests, access
to club exclusive tokens, early access to new tokens, surprise gifts, and the ability to vote in secret on future token designs.
And if you are an artist, you will even be able to submit your artwork for consideration on a future token! Wow!
All you need to do to stay a member is hold on to your Emerald Token. If it is ever lost or stolen
you lose your status in the club. And sometime in the future you may be required to present a picture of the token to receive
special prizes and gifts. So make sure you hold onto those green tokens!
must be said that our Classic Tokens are completely out of circulation and will not be distributed in any future promotion.
The only way to get a classic token is by meeting one of our staff members in person.
Club members will also have the opportunity to get their own
custom made arcade token club ring, created from a real arcade token! Stay tuned for further details.
We would like to thank everyone who helped us promote this event. Special thanks to our friends at Atari
Age.com, Cheap Ass Gamer, The E3 Expo, Comic-Con International, Classic Gaming Expo 2K12, Tokens Direct, and most importantly
everyone who wrote in for a token.
See You Next Year!!
Arcade tokens are a testament to our love for video games. This is something that we
all share. Tokens are a type of pop culture currency, and these coins are a tiny
bit of video game street art, and our contribution to the gaming world.
would like to sincerely thank everyone who contacted us for a token. We love doing the Arcade Token give-away. And it's great
to do something just for the fun of it. We love giving something back to our fans and also to our friends in the global gaming
community. Without your support none of this would be possible. We sincerely thank you all for your interest in this project.
We look forward to bringing you more exciting give-aways in the future. Until next year...