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The Ultimate Guide to E3 Success!

Written By: Elliott Thomas

June 1st, 2015


Without a doubt the E3 Expo is the most important gaming event of the calendar year. This momentus industry shindig only happens once a year. However the contacts you make at this show and the quality of your coverage can dramatically improve your career. Whether you're a freelance writer or a seasoned veteran the E3 Expo is crucial to building a successful career. Here are some tips from a long time attendee of the show. I have worked the event both as a retail buyer and as a member of the media. It has been my honor to be a part of the expo for many years. I hope these tips will help you make the best out of the E3 Expo.

1. Dress for Success: Looking good and being well groomed is vital to making a good first impression. You're also attending a show in Los Angeles. Image really matters here. The level of your attire depends on your job in the industry. If you're working a booth you might want to consider a suit and tie. However if you're a member of the press you can dress more casually. Just make sure that no matter what you wear you always show up looking your best. Most importantly remember to wear comfortable footwear! You're going to spend a lot of time on your feet. Wearing comfortable shoes will definitely improve your time at the show.


In 2009 I walked almost 25 miles in three days at the expo.

This is the best argument I can give for wearing comfortable shoes!

2. Bring a Survival Kit: Your kit should include breath mints, aspirin, hand sanitizer (vital), eye drops, a hair brush and any other personal grooming items. I like to bring those tiny, disposable tooth brushes. They're great for freshening up after lunch. The travel section of your local drug store will have many useful items. If you take medications please make sure you portion out your daily dose before you attend the show.

3. Be Prepared: You're going to be meeting new people all day. Make sure you have plenty of business cards. If you're bringing a camera be sure to charge everything in advance and bring extra batteries. Also make sure that you bring your cell phone charging cable. Try to think of anything you might need in a pinch and be sure to bring it with you to the show.

4. Bring Cash: Cash will make your time at the show a lot easier. Paying in cash will get you into the parking lot much more quickly. It will speed you through the lines at the lunch counter. It will help you check out with ease at the official E3 merchandise booth. Cash makes everything easier.

5. Arrive Early, Register Early: Always arrive early for the show. This is crucial. If you're driving to the event you will have access to the best parking spaces. These are the ones closest to the convention center doors. This is especially good if you need to make frequent trips to your vehicle. Arriving early will also give you time to check your schedule. Be sure to register for the show early. Never wait for the last minute. Waiting too long will cut into your time on the show floor. Arriving early is also a good strategy for any appointments you may have at the expo. It shows your professional nature and it may help you to get the best seats for videos and hands on demos.


6. Get the App: The Official E3 Expo App is truly a godsend. It will help you make your way around the cavernous LA Convention Center with ease. It will also help you to plan your day. It's a must have for anyone visiting the show. Simply scan the QR Tag you see above to get the iOS version. You can also get the Android version HERE.

7. Be Polite, Be Friendly, Be Patient: When you attend the E3 Expo you're going to spend a lot of time waiting in line. In recent years the organizers of the event have streamlined the show to make things move more quickly. However you're still going to have to be patient. Almost 50,000 people attend E3 each year. That's a lot of industry folks waiting in line. So please be patient. Also try to remember that the people working at the booths or hosting private demos are on their feet all day long. Please treat them with respect and be grateful for any help they provide. Try to be polite to everyone you meet at the show. Being polite makes the show better for everyone.


8. Make New Friends and Contacts: It's a very good idea to chat up the people you meet in line. You never know who is going to change your life for the better. Also be sure to hand out lots of business cards. If you're a memeber of the press make sure you check in at every booth you visit.

9. Take an Extra Shot: Here's some advice for photographers and camera operators. If you're shooting photos or videos make sure you always shoot more than you need. While that photo might look good on the small viewfinder of your camera, when you get home you might discover it's not quite perfect. So always be sure to take an extra shot. You can never have too much coverage.


10. Get Some Official Show Merchandise: Make sure you visit the official E3 Expo merchandise store. If this is your only chance to attend the show you're going to want to bring home a nice souvenir. The official store always has the best quality items. You will definitely find something you like. Just make sure you get your stuff on the first day. The best items usually sell out before the end of the show. And why not bring something home for a friend or family member? Share the love with the special people in your life. It's always good karma.

Finally, be grateful that you get to cover such an amazing industry event. There are many people who would love to be in your shoes. I have covered gaming expos across the country and the E3 Expo is clearly the biggest and the best. My sincere thanks go out to everyone who works so hard to make this event possible. I also extend my thanks to everyone reading this article. Hope to see you at the show!

About The Author: Elliott S. Thomas loves the E3 Expo. He has attended the show every year for over a decade. He has worked the show both as a retail employee and as a member of the press. He is the curator of our yearly E3 Expo newswire page.