Generation Wii

How Nintendo is Creating a New Breed of Gamers

Written By: Harold Schossman

03-01-2010

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For decades videogames have been associated with the classic image of the couch potato. Those lazy guys who spend the better part of the day slumped on the couch or nestled in their armchair moving nothing but their fingers in an effort to beat a game. Perhaps the biggest extent of their physical activities, as critics claimed, was reaching for a slice of pizza.

In 2006 Nintendo launched a strike that was to eliminate this very cliché at long last: The introduction of the Wii gaming console. Sporting a revolutionary motion controller the Wii suddenly challenged its players to get more physically involved and take a more active role in game play. Sports games that require the player to mimic the actual sport being played, games like Wii fit, help players to actually improve their physique. But it’s not just sports games. Studies conducted at the Liverpool John Moores University in England reported a 156% increase in energy expenditure in players of the Wii over their resting values.

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The Wii console’s popularity with families furthermore enhances social development as it brings families together. The sales figures of extra controllers corroborate the vast social gaming trend that is happening right now. While family members may have spread across the house in different rooms they now tend to unite for common game sessions that provide a certain harmony that may not have existed before. The Wii’s broad appeal extends even to senior citizens who are getting themselves consoles, a feat hitherto unmatched by any gaming platform!

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The Wii Generation is growing up leading a healthy lifestyle. What their elder peers achieved by jogging they can attain through active game play in a more fun and entertaining way. The active controller system is even being utilized to treat children who suffer from hemiplegic cerebral palsy, a condition that can partially paralyze one side of the body. Active video games help them to develop their weaker side thus improving their motor functions. “Mens sana in corpore sano” stated the Roman poet Juvenal which translates as “a healthy mind in a healthy body”. A motto the people at Nintendo must have had in mind while developing the Wii. Research shows that seniors are able to perform mentally as well as they did in their thirties after spending just 40 hours with brain training software like brain age.

Video games have come a long way since the couch potato days. The Wii console with its revolutionary controller and family oriented games have ushered game play into a new era. No other console has brought families together, promoting family harmony and social betterment as the Wii has.

The young generation wants games that demand physical involvement. Kids have been and still are growing up playing games that require action on their part, hence their taste has changed. Regular, classic controllers just don’t do it for them anymore. They’re boring. They are conditioned to accept more active game play and will therefore change the future of gaming forever.

About The Author: Harold Schossman is our International News Correspondent and our resident Expert Videographer. He has worked in the entertainment industry for almost two decades. Be sure to check out his outstanding video work on his YouTube account.

http://www.youtube.com/user/hdeditor